Insert the following survey questions into the existing survey structure.
Section A – Manipulation Check
- Q3. The influencer featured in the video was generated using artificial intelligence.
- Q4. The influencer in the video appeared to be a real human being.
- Q5. The purpose of the video was to promote a brand or product.
- Q6. The influencer’s behavior in the video appeared natural rather than scripted.
Section B – Perceived Entertainment Value
Q7. The content presented by the influencer in the video was entertaining.
Q8. Watching this video was an enjoyable experience.
Q9. The video content and its presentation by the influencer were creative.
Q10. The influencer’s presentation style in the video was unique and novel.
**Section C – Influencer Perceptions**
Q11. The influencer in the video appeared authentic.
Q12. The influencer seemed genuine when promoting the brand.
Q13. I felt a personal connection with the influencer in the video.
Q14. I trusted the influencer’s recommendations in the video.
**Section D – Brand Trust**
Q15. I generally trust this brand.
Q16. This brand is reliable in delivering its products or services.
Q17. This brand is honest in its communications and claims.
Q18. This brand can be depended upon to meet my expectations.
Q19. This brand appears to care about the interests of its customers.
Q20. Purchasing from this brand would feel safe.
**Section E – Brand Engagement Intentions**
**Attitudinal Engagement**
Q21. This video increased my interest in the brand.
Q22. The brand captured my attention.
Q23. I would like to learn more about this brand.
Q24. This video created a positive impression of the brand.
**Behavioral Engagement Intentions**
Q25. I would likely “like” this post if I saw it on social media.
Q26. I would likely leave a comment on this post.
Q27. I would likely share this post with others.
Q28. I would likely save this post or click on the brand link.
**Section F – Control Variables**
Q29. I frequently use social media platforms such as Instagram, TikTok, or YouTube.
Q30. I am familiar with influencer content on social media.
Q31. Before this study, I was familiar with AI or virtual influencers.
Q32. I feel comfortable consuming content created using artificial intelligence.
Q33. I tend to be skeptical about influencer marketing content on social media.
Q34. Before watching the video, I was familiar with this brand.